The Story So Far

You guys are rad. We like you. Not just in the typical 'you give us money so we like you' way that a brand says they like you.

You send us weird DM's. You party with us. You tell us how farked you were when you ruined your favourite Cools tee and beg us for a new one. You make us laugh and keep us hungry to keep doing better.

Maybe all the partying is starting to take it's toll, but we thought it was about time that we document our wild ride in the fast few years since the idea for Barney Cools was first hatched. Thank you for the support and your part in our story to date.

The Start
Mid-2014

Founded by Nat Taubman, Humble beginnings in the tree house

We kicked things off in 2014. Living a salty life in a tree house at Whale Beach on Sydney's Northern Beaches, surfing every day and as the creative director of ZANEROBE, Nat Taubman realized the opportunity to make threads that look good, feel good and can stand up to the thrashing he gives them without costing an arm and a leg.

Jake Starts
Sept 14

Barney Cools gets its first employee – Jakey boy!

You probably recognize Jakey's mug from Snapchat. He jumped on board shortly after day one.

With his cheeky grin and lovely long locks he started on social media and has worked his way up to Brand Manager... Killing it!

Yolanda be Cool
Sept 14

Yolanda Be Cool join the family

From tropical tunes to house bangers, the Yolanda boys help us keep productivity high. We share half our name with these guys so they're basically family.

Yolanda Be Cool
Oct 14

Our first collection 'Poolside Etiquette 1' hits shelves

First impressions count.

Overall the collection was really well received. Our Cools tees and sweats continue to be some of our most popular pieces, though are a few creations that we look back on and cringe. We'll be the first to admit that our Hawaiian style twinsie sets are despicable, they belong in a kids dress-up trunk.

Cutsnake
Oct 14

Cutsnake join the crew and cut sick

Cut sick in the surf or cut sick in a club. You can throw these two anywhere and they won't be like a fish out of water. Surfers turned DJ's, they've had our stamp of approval since way back.

Cut Snake Cools
Hypebeast
Nov 14

Hit our first Shelves and break the internet by dropping on Hypebeast

Hypebeast has some serious street cred and we're stoked to have them as our longest standing retailer.

Hypebeast
Dillon Francis
Jan 15

Dillon Francis reps the brand

Big time DJ/Producer Dillon doesn't take shit too seriously. He loves to take the piss and we love him for it.

Dillon Francis
Tom Foggs
Feb 15

Tommy Starts

Tommy, aka 'Wild Oats' wore boat shoes and a Polo shirt on his first day. We paid him out 'til no end and thankfully he's come a long way since then.

He's all over the marketing side of things. He also has nice hair.

Video
Feb 15

Launch Party

It was a little delayed, but what it lacked for in promptness it made up for in looseness. POOLCLVB and Grmm had everyone dancing well in to the evening.

Poolside Etiquette 2
Feb 15

Our second collection 'Poolside Etiquette 2' drops

After the huge success of Poolside Etiquette 1, we had to back it up with another showstopper.

Our boardies started to fly out the door, the first of our bucket hats saw the light of day and we turned the ‘Cools' Tee in to a Cools Muscle - genius.

USA
Feb 15

Hit US shores at Urban Outfitters

They may have been a bit slow to the punch but the US finally caught on. In Feb we hit Urban Outfitters, a big step in the right direction.

Peking Duck
Mar 15

Peking Duk make the cut, joining the team

A DJ/Producer duo that are always up to mischief. Big tunes, big fun and they love repping their Cools.

Peking Duck
Miami
Mar 15

Globetrotting, WMC in Miami

We love to blur the lines between business and pleasure and this is one of those instances. We headed to Miami for a ‘photo shoot' but ended up ripping it at parties every day instead.

Miami Miami
Jillionaire
April 15

Jillionaire reps the brand

Jillionaire loves his Cools, dropping into the office to grab fresh produce every time he's in town. He digs our threads and we dig his tunes. We have a good thing going on.

Jillionaire
Poolside Etiquette 3
May 15

'Poolside Etiquette 3' comes out

The Red and Navy B.Cools snapbacks that you see all the time were launched in in our PE3 range. This collection also focused heavily on improving our jacketing and sweats.

Seth Troxler
May 15

Seth Troxler on cover of DJ Mag

As one of the biggest underground electronic music DJ/Producers, Seth Troxler is a fruity character. The cover speaks for itself - big game!

Seth Troxler
Jake
May 15

Jakey gets the snip

From hipster to dog whisperer.

Jake Before Miami
Sizzler
June 15

Potato Bakes & Stomach aches - The boys fall sick after hitting up Sizzler

We had the great idea of heading to Sizzler for lunch, but we all ended up with stomach aches. Turns out it was actually a shit idea in disguise.

Miami
June 15

Mikey joins

Mikey moved to Sydney from Melbourne but we don't hold that against him. He does our digital and basically whatever he feels like. Coding is like his second language... NERD!

Glue Store
July 15

Glue gets its first drop

This was huge for us, getting the backing of one of Australia's most recognized and well regarded stores.

Glue Store
Poolside Etiquette 4
Aug 15

Launched Poolside Etiquette 4 Collection

You've probably noticed a trend by now with the gear progressively improving each collection. PE4 was an especially important jump as we felt like it took things to the next level.

The Homie Tee is everyone's best mate, the hoodies are infectious and the knits have you hooked!

10k
Aug 15

10K followers on IG

Thanks to all our Instagram pals!

Fave 'grams

Mike
Sept 15

Mikey has a huge night and throws up at work.

What was he even thinking?!

PE5 Collection
Nov 15

Poolside Etiquette 5 'Boys don't listen' collection drops

We're all about the 90's - Nintendo 64's, the Milky Bar Kid, bright colours and loose fits. It was in this collection that we started to express our love of the 90's in our designs.

Pink started its resurgence too. Pink is so hot right now.

Your Paradise
Nov 15

We hit the Your Paradise festival in Fiji

We flew the flag for Barney Cools in Fiji. We couldn't say no to 4 days of sunshine, waves, kava and partying.

Your Paradise
Davi Starts
Dec 15

Davi Starts

Our baby-faced designer joined the team and he brought with him a truckload of cheeky banter... Eminem says ‘Nobody listens to techno' but Davi would say otherwise.

He thinks he's the lord of techno.

Melbourne Road Trip
Dec 15

Sydney to Melbourne Road Trip for Glue Store Staff Party

We were heading to Melbourne to host their staff party and decided to make a road trip of it, stopping on the south coast for a few waves before hotfooting it down the coast to get buck wild with the Glue team.

Jake Before Miami
SBC1
Feb 16

We launch the 'School of Barney Cools' collection

The School of Barney Cools has gone off! We shot the whole campaign on our homies and now they're all considering quitting their day jobs... Don't let it go to your head boys!

Wet n Wild
Feb 16

Wet'n'Wild excursion

What do you do on a summers afternoon when you're all over work? You go to Wet N' Wild of course. We took our mate Perno with us to shoot the whole thing and we got up to a heap of mischief.

WetnWild The boys
Davi
Feb 16

Davi gets pink eye

Our Wet'n'Wild trip was the cause of many laughs, a bunch of great imagery and for Davi, one very pink eye. Ha sucker.

Davi Gets Pink Eye
Nordstorm icon
Feb 16

Barney Cools launches in Nordstrom

Top-shelf US retailer jump on the Barney Cools bandwagon.

Play
Mar 16

48 Hours with Barney Cools

Surf, party, surf, party, surf – Welcome to 48 hours in the life of the Barney Cools! Our homie Tyler followed us around with his camera for a weekend and threw together this dope vid. So good!

USA
April 16

Steaming ahead in the US with our introduction into Bloomingdales

Onwards and upwards, you can now find us in Bloomingdales - one of the States biggest retailers.

Bloomingdales
SBC2
May 16

School of Barney Cools II launches

After we got over the awkwardness of term I - getting to know the other students and annoying the teachers to no end, we knew that we would really hit our stride with School of Barney Cools II. Our Whale Knit and VIP Bomber were everyones favourites. Our marks weren't that great, but shit, we had a good time!

The Local
May 16

Launched in 'The Local .132' in LA

LA's new favourite store launched with all Australian products. We made the cut, and L.A has never looked better.

Packing List
May 15

The Packing List

With so much travel coming up, we finally learnt how to pack our bags.

Shrinkage
June 16

The boys experience shrinkage

We decided to get action figures made. Davi got naked, for a change. He has this weird obsession with getting his clothes off. See shrinkage

Davey Shrinkage
LDRU
July 15

Hit the road with LDRU

When VB is a sponsor of the tour, you know you're in for a wild ride, and that's exactly what it was. 8 shows, 8 hangovers and countless stories.

Splendour
July 16

Barney Cools DJ's play at Splendour in the Grass

For the first time in history it wasn't raining cats n' dogs. We played our debut festival set - don't remember a thing though.

Animals
July 16

Animal Capsule Launches

We love animals, so we made a capsule with animal prints. Now there's pelicans flapping around, Orcas give us splash and craps getting nippy all over the world.

Animal Capsule
Myer
August 16

Launched in Myer

Landing comfortably on the shelves of one of Australia's biggest retailers..... another notch in the belt.

Myer
August 16

Barney Cools launches in Universal Store

Another leading Australian retailer ticked off the list.

Animal Capsule
SBC3
August 16

School of Barney Cools III

We knew we were onto something special with School of Barney Cools III and it hasn't disappointed. Our crew are stoked, they love it, and we're stoked that our crew love it. Same fun vibe, more shenanigans and less brain cells - class has commenced.

Party
August 16

Barney Cools Presents Motez at Mona Vale Hotel

The bassline king took us by the scruff of our necks and showed us a good time. He shook the walls of a sold out Mona Vale Hotel till early in the morning.

MOTEZ Party
Cools Club
September 16

DJs now 'COOLS CLUB'

Formerly Barney Cools DJ's got a slight facelift. Introducing Cools Club - keep your ear to the ground, we're coming for you!

Cools Club
USA flag icon
September 16

Barney Cools Presents Gary Clarke Junior & Talib Kweli at The Surf Lodge

We wrapped up northern hemisphere summer in true Barney Cools fashion. Sunshine, cocktails, girls and tunes all showed their face, as you'd expect!

Wes Starts
September 16

Wes starts

Weso graduates from being intern to full time design hustler.

Andy Starts icon
October 16

Andy starts

Jack Entwistle icon
October 16

Jack Entwistle explores Norfolk Island

Our close friends and lord of the longboard, Jack Entwistle serves us with a strong dose of FOMO with his trip to Norfolk Island.


Collection IV
November 16

School of Barney Cools – Collection IV

The fourth and final term of the School of Barney Cools has arrived. With summer just around the corner, there’s a lot more detention than learning retention.

2nd birthday icon
November 16

Barney Cools 2nd Birthday

Our 2nd birthday creeps up on us faster than we could say Usain Bolt! Touch Sensitive, Du Tonc, Poolclvb and Set Mo help us lift the roof off Manly Pavilion.

Volleyball Comp
December 16

Your Paradise Volleyball Competition

After getting fruity with the crew from Your Paradise last year, we’re invited back to run the inaugural beachside volleyball competition! It’s safe to say things got tropical.

Motel
January 17

Motel Cools Collection I

Motel Cools is here and a late check-out may be essential. Our most forward-thinking collection yet has our homies fizzing for more – think Pinstripe pants, retro-inspired pink denim jackets and party shirts for days.

Mountain Sounds
February 17

Barney Cools presents the Magic Mountain at Mountain Sounds Festival

Long time punters at Mountain Sounds Festival, we were buzzing when we got the call to host their inaugural themed pre-festival campground party to get the party started early! There were a lot of outrageous outfits on offer, but our very own Tom dressed up as a unicorn took the cake.

Jakey
March 17

Jakey heads to the states and loses his innocence on arrival

Jakey boy heads to the states on a pilgrimage to spread the Cools love to our crew from the states. He came home as a much less innocent being.

Surreal Sounds
March 17

Barney Cools at Surreal Sounds

The endless summer continues at Sydney University’s St Paul’s College with Go Freek and Young Franco in what could only be described as a muddy pigsty. Things got wild!

North Beach
March 17

Barney Cools launches in New Zealand

Our homies from across the ditch jump on the Cools train. We kick things off in style with a rooftop shindig in the heart of Auckland – our latest and greatest are now available with the crew at Northbeach NZ.

Greenwood icon
March 17

Barney Cools presents California Love at Greenwood Hotel

Jaws, Pamela Anderson and Hasselhof all made it down to North Sydney for our Baywatch-themed party at Greenwood Hotel.

Motel Two Campaign icon
April 17

Motel Cools Collection II

The second chapter of Motel Cools hits the shelves and if you haven’t collected your keys from reception yet, you might be late to the party.

Wolf and Lamb icon
May 17

Wolf & Lamb hypnotize the entire office with a dreamy mixtape

Hangovers were cured and earholes were pleasured.

Glue. icon
June 17

A Day In The Life w/ Barney Cools

We may work the 9-5 but we have it better than most. Here’s a glimpse of the day-to-day Cools life.

Jake Hitchhike
June 17

Jake hitchhikes to Splendour In The Grass

Jakey asked to go to Splendour in the Grass Festival. Nat said he can go if he hitchhikes… here’s how things panned out.

Laura mezmerises the team icon
July 17

Laura mesmerises the team

When we found out Hugh Burke was behind the lens of a shoot with Laura Dewit we knew the results were going to be nothing short of tantalizing.

Barney-Cools-Motel-Cools-III-Campaign
July 17

Motel Cools Collection III

Good things come in threes and the third drop of our Motel Cools collection is no exception. Highlights include more game-changing tracksuit sets, the lazy and loose B.Boxy pant and the sleazy but steezy Motel Cools Robe.

Barney Cools Thredbo Icon
August 17

Barney Cools hits the slopes in Thredbo

We say ‘Sayonara’ to the tropical temperatures and board shorts for a few days and put our favourite winter picks to the test in the Aussie Alps, followed by a few beers.

Barney-Cools-Motel-Cools-III-Campaign
August 17

Wes T-bones a lady on his way to work

Nice-guy-Weso turned into the villain when he wrote off the car of one of his innocent neighbours while pulling out of his driveway. Ruthless!

Halloween icon
October 17

Barney Cools presents Halloween at Manly Aquarium

We sunk to a new low and threw a sold-out Halloween party below sea level at an aquarium with a heap of freaky sharkies and our even freakier crew.

Festival icon
October 17

Jake and Andy head to Cairns for The Grass Is Greener Festival

No-one warned Andy and Jake how hard the crew up in far North Queensland party. We’re not sure what’s in their beer but Andy woke-up on someone’s front lawn and vomited at the airport.

This that icon
November 17

Barney Cools at This That Festival in Newcastle

The party never stops at Barney Cools. We took on This That festival in Newcastle. As always, our homies Carmada, Poolclvb and Tigerilla smashed their sets.

Motel Cools IV icon
November 17

Motel Cools IV

Motel Cools is ready for its final dance, find a partner, grab a cocktail, this may be your final chance!

Crescent Heads icon
November 17

Crescent Head Trip

Our mission was to satisfy our hunger for salt water and to kick our feet back and bask in the serenity – and that we certainly did. Thanks Toyota for the wheels!

Maccas icon
November 17

Natty shouts the whole team lunch at Miccy D’s

Hard work pays off. After a blockbuster year, Nat treated us to 20 cheeky cheeseburgers at McDonalds. Stoked!

Wes T-boned
December 17

Wes gets t-boned and has his car written off

What goes around comes around, and unfortunately for poor old Wesley it was time to kiss his beloved Subaru goodbye.

Behind the brand
December 17

Barney Cools Behind The Brand w/ Surfstitch

We trace it back to day dot to explore the humble beginnings and our journey so far in a feature for SurfStitch.

The Newport icon
December 17

Barney Cools presents New Years Eve at The Newport

Our last party of 2017 was set on the stunning shores of Pittwater at The Newport and we sent off another gargantuan year with a bang.

Records Campaign
January 18

Cools Records I

Cools Records is born - We’ve followed the call of the disco ball and designed a range inspired by the promiscuous 70’s and all the debauchery that came with it.

Records Campaign
February 18

Barney Cools presents The Bungalow at Mountain Sounds Festival

We built our very own enchanted tropical oasis at Mountain Sounds Festival and got freaky in the forest for two-days. We supplied the cowbells and maracas and Fisher brought the bangers.

Superga Icon
March 18

Barney Cools x Superga Collaborative Sneakers

Here lies a tale of an unlikely couple - The 107 year old classy Italian and the 3 year old salt encrusted Australian! We collaborated with the iconic Italian shoe brand Superga to co-create three styles of limited edition fresh kicks.

Wolf and Lamb Jacket
April 18

Barney Cools x Crew Love Patch Jacket

The Crew Love homies are no strangers to steeze. We designed a limited edition patch jacket inspired by the homies Wolf & Lamb, Soul Clap, Nick Monaco, Pillow Talk, No Regular Play and The Fitness with only 20 released worldwide.

The End
The future...

What next?

Barney Cools is an Australian lifestyle clothing company boasting a rebellious spirit and an open mind. We're globetrotting, salt water lovin', laid-back dudes on a mission to share good times with an international audience.

What begun in a shack in Sydney, can now be everywhere found from New Zealand to New York and beyond. Our designs give people a vehicle to share our expressions - inspiring smiles and optimism. Coastline to alpine - when there's swell we surf, when there's snow we ski and if the beers are flowing, you'll know where we'll be.

We are passionate about music, exploring and of course our clothing - We strive to convey this in our iconic Australian way. We've tokened our style as being 'Poolside' as we believe your clothing should reflect your dream lifestyle.

We invite you to join in on our adventures, and dare you to keep up... if you can! @Barneycools

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