You guys are rad. We like you. Not just in the typical 'you give us money so we like you' way a brand says they like you.
You send us messed up Snapchats. You party with us. You tell us how farked you were when you ruined your favourite Cools tee and beg us for a new one. You make us laugh and keep us hungry to keep doing better.
Maybe all the partying is starting to take it's toll, but we thought it was about time that we document our wild ride in the twenty months since the idea for Barney Cools was first hatched. Thank you for the support and your part in our story to date.
Founded by Nat Taubman, Humble beginnings in the tree house
We kicked things off in 2014. Living a salty life in a tree house at Whale Beach on Sydney's Northern Beaches, surfing every day and as the creative director of ZANEROBE, Nat Taubman realized the opportunity to make threads that look good, feel good and can stand up to the thrashing he gives them without costing an arm and a leg.
Barney Cools gets its first employee – Jakey boy!
You probably recognize Jakey's mug from Snapchat. He jumped on board shortly after day one.
With his cheeky grin and lovely long locks he started on social media and has worked his way up to Brand Manager... Killing it!
Yolanda Be Cool join the family
From tropical tunes to house bangers, the Yolanda boys help us keep productivity high. We share half our name with these guys so they're basically family.
Our first collection 'Poolside Etiquette 1' hits shelves
First impressions count.
Overall the collection was really well received. Our Cools tees and sweats continue to be some of our most popular pieces, though are a few creations that we look back on and cringe. We'll be the first to admit that our Hawaiian style twinsie sets are despicable, they belong in a kids dress-up trunk.
Cutsnake join the crew and cut sick
Cut sick in the surf or cut sick in a club. You can throw these two anywhere and they won't be like a fish out of water. Surfers turned DJ's, they've had our stamp of approval since way back.
Hit our first Shelves and break the internet by dropping on Hypebeast
Hypebeast has some serious street cred and we're stoked to have them as our longest standing retailer.
Dillon Francis reps the brand
Big time DJ/Producer Dillon doesn't take shit too seriously. He loves to take the piss and we love him for it.
Tommy, aka 'Wild Oats' wore boat shoes and a Polo shirt on his first day. We paid him out 'til no end and thankfully he's come a long way since then.
He's all over the marketing side of things. He also has nice hair.
It was a little delayed, but what it lacked for in promptness it made up for in looseness. POOLCLVB and Grmm had everyone dancing well in to the evening.
Our second collection 'Poolside Etiquette 2' drops
After the huge success of Poolside Etiquette 1, we had to back it up with another showstopper.
Our boardies started to fly out the door, the first of our bucket hats saw the light of day and we turned the ‘Cools' Tee in to a Cools Muscle - genius.
Hit US shores at Urban Outfitters
They may have been a bit slow to the punch but the US finally caught on. In Feb we hit Urban Outfitters, a big step in the right direction.
Peking Duk make the cut, joining the team
A DJ/Producer duo that are always up to mischief. Big tunes, big fun and they love repping their Cools.
Globetrotting, WMC in Miami
We love to blur the lines between business and pleasure and this is one of those instances. We headed to Miami for a ‘photo shoot' but ended up ripping it at parties every day instead.
Jillionaire reps the brand
Jillionaire loves his Cools, dropping into the office to grab fresh produce every time he's in town. He digs our threads and we dig his tunes. We have a good thing going on.
'Poolside Etiquette 3' comes out
The Red and Navy B.Cools snapbacks that you see all the time were launched in in our PE3 range. This collection also focused heavily on improving our jacketing and sweats.
Seth Troxler on cover of DJ Mag
As one of the biggest underground electronic music DJ/Producers, Seth Troxler is a fruity character. The cover speaks for itself - big game!
Jakey gets the snip
From hipster to dog whisperer.
Potato Bakes & Stomach aches - The boys fall sick after hitting up Sizzler
We had the great idea of heading to Sizzler for lunch, but we all ended up with stomach aches. Turns out it was actually a shit idea in disguise.
Mikey moved to Sydney from Melbourne but we don't hold that against him. He does our digital and basically whatever he feels like. Coding is like his second language... NERD!
Glue gets its first drop
This was huge for us, getting the backing of one of Australia's most recognized and well regarded stores.
Launched Poolside Etiquette 4 Collection
You've probably noticed a trend by now with the gear progressively improving each collection. PE4 was an especially important jump as we felt like it took things to the next level.
The Homie Tee is everyone's best mate, the hoodies are infectious and the knits have you hooked!
10K followers on IG
Thanks to all our Instagram pals!
Mikey has a huge night and throws up at work.
What was he even thinking?!
Poolside Etiquette 5 'Boys don't listen' collection drops
We're all about the 90's - Nintendo 64's, the Milky Bar Kid, bright colours and loose fits. It was in this collection that we started to express our love of the 90's in our designs.
Pink started its resurgence too. Pink is so hot right now.
We hit the Your Paradise festival in Fiji
We flew the flag for Barney Cools in Fiji. We couldn't say no to 4 days of sunshine, waves, kava and partying.
Our baby-faced designer joined the team and he brought with him a truckload of cheeky banter... Eminem says ‘Nobody listens to techno' but Davi would say otherwise.
He thinks he's the lord of techno.
Sydney to Melbourne Road Trip for Glue Store Staff Party
We were heading to Melbourne to host their staff party and decided to make a road trip of it, stopping on the south coast for a few waves before hotfooting it down the coast to get buck wild with the Glue team.
We launch the 'School of Barney Cools' collection
The School of Barney Cools has gone off! We shot the whole campaign on our homies and now they're all considering quitting their day jobs... Don't let it go to your head boys!
What do you do on a summers afternoon when you're all over work? You go to Wet N' Wild of course. We took our mate Perno with us to shoot the whole thing and we got up to a heap of mischief.
Davi gets pink eye
Our Wet'n'Wild trip was the cause of many laughs, a bunch of great imagery and for Davi, one very pink eye. Ha sucker.
48 Hours with Barney Cools
Surf, party, surf, party, surf – Welcome to 48 hours in the life of the Barney Cools! Our homie Tyler followed us around with his camera for a weekend and threw together this dope vid. So good!
Steaming ahead in the US with our introduction into Bloomingdales
Onwards and upwards, you can now find us in Bloomingdales - one of the States biggest retailers.
School of Barney Cools II launches
After we got over the awkwardness of term I - getting to know the other students and annoying the teachers to no end, we knew that we would really hit our stride with School of Barney Cools II. Our Whale Knit and VIP Bomber were everyones favourites. Our marks weren't that great, but shit, we had a good time!
Launched in 'The Local .132' in LA
LA's new favourite store launched with all Australian products. We made the cut, and L.A has never looked better.
The Packing List
With so much travel coming up, we finally learnt how to pack our bags.
The boys experience shrinkage
We decided to get action figures made. Davi got naked, for a change. He has this weird obsession with getting his clothes off. See shrinkage
Hit the road with LDRU
When VB is a sponsor of the tour, you know you're in for a wild ride, and that's exactly what it was. 8 shows, 8 hangovers and countless stories.
Barney Cools DJ's play at Splendour in the Grass
For the first time in history it wasn't raining cats n' dogs. We played our debut festival set - don't remember a thing though.
Animal Capsule Launches
We love animals, so we made a capsule with animal prints. Now there's pelicans flapping around, Orcas give us splash and craps getting nippy all over the world.
Launched in Myer
Landing comfortably on the shelves of one of Australia's biggest retailers..... another notch in the belt.
School of Barney Cools III
We knew we were onto something special with School of Barney Cools III and it hasn't disappointed. Our crew are stoked, they love it, and we're stoked that our crew love it. Same fun vibe, more shenanigans and less brain cells - class has commenced.
Barney Cools Presents Motez at Mona Vale Hotel
The bassline king took us by the scruff of our necks and showed us a good time. He shook the walls of a sold out Mona Vale Hotel till early in the morning.
DJs now 'COOLS CLUB'
Formerly Barney Cools DJ's got a slight facelift. Introducing Cools Club - keep your ear to the ground, we're coming for you!
Barney Cools Presents Gary Clarke Junior & Talib Kweli at The Surf Lodge
We wrapped up northern hemisphere summer in true Barney Cools fashion. Sunshine, cocktails, girls and tunes all showed their face, as you'd expect!
We're free spirited, open-minded, globetrotting, salt water lovin', laid-back dudes. We make rad clothes but we're not ‘fashion', we don't get caught up in that bullshit because we're too busy living.
Our crew is always expanding, as are our horizons. What started in a shack in Sydney, Australia can now be found everywhere from Wollongong to Wichita, Bendigo to Berlin and beyond. Poolside etiquette to School of Barney Cools - with each new collection our office has grown but luckily our heads haven't.
If there's swell we surf, when there's snow we ski. There's nothing freer than hitting the open road, getting a little lost and finding some hidden gems. It's our idea of a good time.
We've come a long way and there are too many people to thank, but Barney Cools wouldn't be Cool at all if it weren't for our customers. You guys are fucking rad. Don't stop partying, don't stop living and don't stop repping your Cools gear.
If you see us around don't be shy. Buy us a beer and we'll B.friends. Keep up with us if you can - @Barneycools